Everywhere-Commerce, a pivotal redefinition of e-strategy. Born from years at the coalface of digital transformation, this site is more than a portfolio. It’s a signal flare for ambitious founders, CMOs, and future-makers ready to stop following and start leading.

Explore the thinking behind the shift from e-commerce to Everywhere-Commerce: a world where selling happens in inboxes, DMs, feeds, and marketplaces — not just webstores. Through sharp insights, proven frameworks, and plainspoken advice, Tait brings clarity to the chaos of growth.