As far as many of the world’s leading web marketing gurus are concerned, the time has long-since passed where SEO and social media marketing should have been thought of as two separate entities. The reason being that in this day and age, both play an incredibly important role in pushing your business to the widest possible audience and the two are intrinsically connected right from their very cores.
It’s never been clearer that social media can and will affect the way you rank in Google and other search engines – this is something that’s only going to continue accelerating as time moves forward. As such, there’s never been a more important time to take a second look at your social media efforts and evaluate whether or not you’re doing all you can to positively affect your main site’s SEO strategy as a result.
Here’s a quick look at just a few of the positive social media habits you should try and get yourself into for the sake of your SEO:
1 – Focus on Followers
Contrary to the long-standing theories of some, how many followers your social media presence attracts can and will influence your prominence with Google and Co. The simple fact of the matter is that a standard user’s 100 followers for example isn’t going to win nearly the same kind of clout with Google as a high-profile business with 10 million followers. At the same time however, there’s really no room for faking it with followers as the search engines’ algorithms have become more than a little wise to such tomfoolery – if you don’t earn your followers organically and fairly, they won’t help you a deal.
2 – Look to Link Building
It may be the original cliché when it comes to SEO on the whole, but in terms of boosting your social media profile there’s a hell of a lot to be said for the successful encouragement of inbound link generating. It’s the usual story of encouraging as many inbound links as possible to be set in place by creating content of the highest possible quality and giving your readers a good reason to come back time and time again. Once again however, there’s no room for fraudulent links or those of little to no relevance or quality – as this isn’t a department in which you can get away with buying links.
3 – Inject SEO Into Social Media Posts
It may be something of a tricky balancing act to pull off, but there’s plenty to be said for ensuring that each of your social media posts is to a certain extent optimised for search engines. This of course doesn’t mean cramming keywords into every sentence or generally writing filler or fluff, but rather by incorporating a strong anchor, making sure the text is relevant, updating it regularly and thinking more about long-tail keywords or questions.
4 – Encourage Sharing
It’s one thing to add all manner of social buttons to everything you do, but begging your readers to “Share This!” never works quite as well as producing content that they just have to share with their own contacts. The more shares you prompt, the better the chance of any given message going viral – the result of which could be a pretty gigantic number of new visitors heading your way. And the more popular your site and your brand become, the more clout you’ll get with Google. Of course, creating sharable content is the biggest challenge of all in this department and takes time, effort and a strong understanding of what it is your target audience is looking for.
5 – Personal Engagement
It’s no secret at this stage in time that audience engagement can be pure gold, but in terms of making it happen in the first place one of the most important habits of all is that of personal engagement – as in you yourself getting well and truly stuck-in with the community. You can’t expect your social media pages and presences to become hubs of activity unless you’re willing to lead by example and create conversation. Yes, it takes time and yes, it’s a commitment, but it’s more than worthwhile for the sake of both reputation enhancement and SEO performance.
6 – Forget the Hard Sell
Last but not least, for the sake of both SEO and the reputation of your business as a whole, it’s crucial to acknowledge that there’s a clear and important line to draw between your primary business site and your social site – the clue being in the title of each. When it comes to the hard-sell and promotional tactics, leave both for your business site. With your social media presences, make it more about the people, the subject as a whole and the gentle art of selling without selling.