As a marketer, one of the biggest mistakes you can make is failing to differentiate between Gen-Z and Millennial audiences. There may be blurred lines between the two in some…
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Category Archives: Search Marketing
It’s a familiar cry heard quite regularly from various marketers and businesses alike worldwide. SEO is dead. Buried. Gone. A thing of the past. In terms of justification, those sharing…
If you run an online business of any kind, you should make SEO audits part of your on-going performance strategy. Far too many webmasters and business owners make the mistake…
A simple statistic to illustrate just how big of a deal the web is right now: On average, adults aged 34 and under spent at least 4 hours a day…
It’s always the same when Google rolls out another update to its primary search algorithm. Seemingly out of nowhere, any number of businesses take a hit, fall to lower positions…
It’s been a long time coming, but it’s finally here. Like it or not, Google made its first ever mobile-first indexing system official this week, announcing that the long-promised changes…
Like them or loathe them (be honest), millennials make up no less than the largest living generation. In numbers totaling around 77 million worldwide and with annual spending power in…
With its continually evolving and shifting landscape, digital marketing keeps us all on our toes. Not least because of the fact that digital marketing is in its own right an…
Theories and predictions are all well and good, but when it comes to gaining real insights into the current state of web marketing, there’s nothing better than a healthy dollop…
To accurately gauge public opinion when it comes to search engine optimisation, you really only need to hammer two words into Google. Try it now – just enter ‘SEO’ and…
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