Why should every online business take social proof seriously? The short answer – social proof influences almost every purchase decision we make. Most consumers like to think they’re pretty independent…
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Category Archives: E-Commerce
All too often, influencer outreach is seen as a dynamic alternative to traditional marketing. In reality, it should form an integral part of all contemporary marketing strategies. Capable of promoting…
You need only consider a couple of major global brands to understand what brand awareness is all about. Take the likes of McDonald’s and Coca-Cola as obvious examples. Irrespective of…
You probably think that Millennials are entitled, obsessed with instant gratification and out for a little more than as much as they can lay their hands on. If so, you’ve…
The days of getting by with just a few landing pages are over. These days, there’s technically no such thing as having too many dedicated landing pages. As a rule…
As an online business owner, you of course want to attract as much traffic to your website as possible. You probably invest heavily in various organic and paid strategies to…
Without customers, there can be no business – it really is that simple. If you’re not willing to take our word for it, how about the world’s richest man? Jeff…
It’s no secret that the world is getting smaller by the day. Thanks largely to the Internet, we now live in the kind of global economy where overseas markets are…
If you run an online business of any kind, you should make SEO audits part of your on-going performance strategy. Far too many webmasters and business owners make the mistake…
If you’re involved in online business of any kind, you’ve probably heard of the concept of a ‘sales funnel’. Likewise, there’s an equally strong chance you’ve set up some kind…
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