Logic might tell you that now really isn’t the time to be considering increasing your marketing spend. During times of economic downturn, all outgoings must be carefully considered, and in…
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Category Archives: E-Commerce
As a marketer, one of the biggest mistakes you can make is failing to differentiate between Gen-Z and Millennial audiences. There may be blurred lines between the two in some…
Comparatively few business owners and marketers wouldn’t jump at the chance to lighten the load. Now more than ever, getting things done with whatever time and money you have available…
As the easing of lockdown restrictions continues across the UK, many small to medium-sized businesses are once again getting back to business. Local lockdowns are taking a particularly heavy toll…
Why should every online business take social proof seriously? The short answer – social proof influences almost every purchase decision we make. Most consumers like to think they’re pretty independent…
All too often, influencer outreach is seen as a dynamic alternative to traditional marketing. In reality, it should form an integral part of all contemporary marketing strategies. Capable of promoting…
You need only consider a couple of major global brands to understand what brand awareness is all about. Take the likes of McDonald’s and Coca-Cola as obvious examples. Irrespective of…
You probably think that Millennials are entitled, obsessed with instant gratification and out for a little more than as much as they can lay their hands on. If so, you’ve…
The days of getting by with just a few landing pages are over. These days, there’s technically no such thing as having too many dedicated landing pages. As a rule…
As an online business owner, you of course want to attract as much traffic to your website as possible. You probably invest heavily in various organic and paid strategies to…
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