For the average small business, social media is something of an afterthought. Unfortunate, given the potential power, value and influence of a strong local social media presence. Research suggests that…
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With its continually evolving and shifting landscape, digital marketing keeps us all on our toes. Not least because of the fact that digital marketing is in its own right an…
It’s probably safe to say that all savvy marketers are aware of the fact that social proof can have a positive impact on conversion rates. Which is precisely why pretty…
The subject of WordPress site security is one of much debate. Not to mention, a fair amount of misunderstanding. On one side of the fence, you have those who argue…
Just to clarify one important point right off the bat – building and operating a successful ecommerce business is never easy. In fact, it’s getting more difficult all the time….
WordPress is by a wide margin the world’s favourite open-source content management system. Millions of new WordPress websites are joining the web every day, with some of the world’s biggest…
There’s really no disputing the fact that when it comes to sheer tenacity and staying power, e-mail marketing really is a force to be reckoned with. Even after decades of…
Theories and predictions are all well and good, but when it comes to gaining real insights into the current state of web marketing, there’s nothing better than a healthy dollop…
Joomla has been doing the rounds for a great many years now and is still one of the world’s most comprehensively trusted platforms. Even in the face of on-going competition…
One of the most critically important elements in any brand’s long-term marketing strategy is its logo. Above and beyond pretty much everything else across the board, it usually ends up…
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