There was once a time when the basis of an effective brand strategy was a memorable corporate slogan and a colourful logo. Today, it’s about far more than superficial differentiators…
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All posts by Tait Pollack
Dwelling on past events is never particularly productive. Even when a year has been a turbulent as 2020 was (and 2021 is proving to be), it’s important to set your…
There are two ways of investing money in link building for SEO purposes: You pay relevant and prominent sources to link to your website You pay a link building service…
A tutorial covering all the intricacies and complexities of search engine optimisation (SEO) is all well and good. But what if this is literally your first time coming across the…
If you thought hiring a third party to conduct a link building campaign on your behalf was a bad idea, think again. Link building services have received a bad rap…
Contrary to popular belief, YouTube subscribers aren’t just another irrelevant metric or ‘badge of honour’ for your channel. True, some people place disproportionately heavy emphasis on subscriber numbers, overlooking (or…
Kicking things off with a disclaimer, the term ‘upcoming’ may be slightly misleading to an extent. This is because the vast majority of the trends we’ll be discussing below are…
For many (if not most) businesses, right now seems anything but the time to be making any the purchase or investment decisions. The economic downturn of 2020 so far coupled…
To say that the British public was crazy about Christmas would be something of an understatement. Incredibly, research suggests that around one in every 10 households starts its Christmas…
Irrespective of how well you run your business, you will occasionally find yourself on the receiving end of negative feedback. As they say, you can’t please all of the people…
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