Contrary to popular belief, YouTube subscribers aren’t just another irrelevant metric or ‘badge of honour’ for your channel. True, some people place disproportionately heavy emphasis on subscriber numbers, overlooking (or…
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All posts by Tait Pollack
Kicking things off with a disclaimer, the term ‘upcoming’ may be slightly misleading to an extent. This is because the vast majority of the trends we’ll be discussing below are…
For many (if not most) businesses, right now seems anything but the time to be making any the purchase or investment decisions. The economic downturn of 2020 so far coupled…
To say that the British public was crazy about Christmas would be something of an understatement. Incredibly, research suggests that around one in every 10 households starts its Christmas…
Irrespective of how well you run your business, you will occasionally find yourself on the receiving end of negative feedback. As they say, you can’t please all of the people…
Logic might tell you that now really isn’t the time to be considering increasing your marketing spend. During times of economic downturn, all outgoings must be carefully considered, and in…
As a marketer, one of the biggest mistakes you can make is failing to differentiate between Gen-Z and Millennial audiences. There may be blurred lines between the two in some…
Comparatively few business owners and marketers wouldn’t jump at the chance to lighten the load. Now more than ever, getting things done with whatever time and money you have available…
As the easing of lockdown restrictions continues across the UK, many small to medium-sized businesses are once again getting back to business. Local lockdowns are taking a particularly heavy toll…
Why should every online business take social proof seriously? The short answer – social proof influences almost every purchase decision we make. Most consumers like to think they’re pretty independent…
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